During peak pandemic as many of us sought comfort in our roots, I was tasked with bringing back the essence of an American classic. This was a time when people were rediscovering their hometowns which inspired me to tap into that nostalgia for the return of something truly iconic. Our challenge was to reintroduce the premium Grand Wagoneer to a select audience, making them not just aware but connected to its story. "The Road Back Home" became more than just a show; it became a shared experience, a tale of rediscovery and reconnection. Through a multi-channel strategy, our series found its way into the hearts of viewers across social and Tastemade OTT networks. This wasn't just about a vehicle; it was about the feeling of coming home. And in that, the Grand Wagoneer found its place, not just as a car, but as a passenger on life’s journey.

#auto, #originalseries, #midform, #streaming, #socialpromo

24.1M+