CHALLENGE Reach Tastemade’s US and Español audience - driving awareness of the Michelada product through enriched storytelling showcasing a diverse representation of LatinX culture paired with strategically targeted ads to win the hearts of Estrella’s target audience

SOLUTION Leverage the equity and credibility of the Tastemade brand name to further build relevance amongst young U.S. Hispanics specifically for Micheladas in a visually disruptive, purposeful driven manner - providing an authentic experience.

Further incentivize purchase and continued consumption of the Estrella brand by bringing color to the lives of Estrella consumers through an exclusive opportunity to gain access to purpose-driven dual-language content that celebrates the culmination of culture and expression