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HBO Max

SELENA’S TINY KITCHEN

Youtube

CHALLENGE Drive awareness and tune-in for the new season of Selena + Chef, exclusively on HBO Max.

SOLUTION Tap into one of Tastemade’s most popular formats, Tiny Kitchen, to showcase miniature versions of two recipes featured in the upcoming season. Further amplify Selena + Chef media with a Mid-Roll Story Takeover and a Snapchat Food Porn Takeover.

#entertainment, #celebrity, #takeover, #tunein, #tinykitchen

+100%

higher than benchmark YouTube Video Completion Rate

+170%

lift In Snapchat Click Through Rate

+140%

lift In Mid-Roll Story Ad Click Through

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