
CHALLENGE Drive awareness and tune-in for the new season of Selena + Chef, exclusively on HBO Max.
SOLUTION Tap into one of Tastemade’s most popular formats, Tiny Kitchen, to showcase miniature versions of two recipes featured in the upcoming season. Further amplify Selena + Chef media with a Mid-Roll Story Takeover and a Snapchat Food Porn Takeover.
#entertainment, #celebrity, #takeover, #tunein, #tinykitchen
+100%
higher than benchmark YouTube Video Completion Rate
+170%
lift In Snapchat Click Through Rate
+140%
lift In Mid-Roll Story Ad Click Through



